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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?

A) Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
B) Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
C) Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
D) Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
E) Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.

2. You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

A) Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
B) Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
C) After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
D) Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.

3. You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A) You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
B) You must select a Responsys link table with the link names and URLs to be used in the SMS message.
C) You must purchase Premium tracking in order to support link tracking in Responsys.
D) In the SMS campaign message designer, enable conversion tracking.
E) In the SMS campaign message designer, you must enable link tracking for the campaign.

4. While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A) PET_ID_
B) ADDRESS_
C) CUSTOMER_ID_
D) EMAIL_ADDRESS_

5. You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

A) Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
B) Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
C) Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
D) Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

Solutions: