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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following is a real world use case for a search campaign?

A) Leverage the device-bridging technology to find users across their devices.
B) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
C) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
D) Ensure customers receive relevant offerings when landing on the site page.
E) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.

2. What is the definition of a regex pixel?

A) It is used for DCO campaigns.
B) It is a javascript tag used for sending user level category information back to the browser.
C) It is a pixel used for ID swapping.
D) It is a pixel for transmitting audience data out in real time at the time of page load.
E) It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.

3. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

A) Path | Page
B) Encoded | Direct
C) Sub-Domain | Complete
D) Exact | Referrer
E) Phint | URL

4. Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)

A) The campaign status was set to Idle.
B) The campaign did not have labels associated with it.
C) The campaign priority was not set.
D) The campaign did not have a set end date.
E) The IDs Delivered section was not configured.

5. An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?

A) In the Pixel URL field of the Campaign configuration
B) In the HTML text area in the Create New Tag prompt
C) In the Target Selection area of the Create New Schedule prompt
D) In the Audience Delivery Criteria area in the Create New Target prompt

Solutions: