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| Certification Vendor: | SAP |
|---|---|
| Exam Name: | SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation |
| Exam Number: | C_C4H260_01 |
| Exam Price: | $550 USD / €470 EUR (varies by region) |
| Available Languages: | English |
| Exam Duration: | 180 minutes |
| Real Exam Qty: | 80 |
| Related Certifications: | SAP Certified Application Associate - SAP Marketing Cloud |
| Certificate Validity Period: | 5 years |
| Passing Score: | 59% / 48 out of 80 |
| Exam Format: | Multiple Choice, Multiple Response |
| Recommended Training: | SAP Learning Journey: SAP Marketing Cloud Implementation SAP Education Official Courses |
| Exam Registration: | SAP Certification Hub SAP Training Shop |
| Sample Questions: | ![]() |
| Exam Way: | Online proctored or onsite at SAP Authorized Testing Centers |
| Pre Condition: | No mandatory prerequisites; recommended 1-2 years of implementation/configuration experience with SAP Marketing Cloud |
| Official Syllabus URL: | https://training.sap.com/certification/c_c4h260_01-sap-certified-technology-associate---sap-marketing-cloud-2002-implementation-g/ |
| Section | Weight | Objectives |
|---|---|---|
| Marketing Planning and Performance | <8% | - Planning structures - Budget and performance tracking |
| Business Administration | 8% - 12% | - User and role management - Application settings - System setup and configuration |
| Commerce Marketing | <8% | - Offer/product recommendations - Commerce integration scenarios |
| Segmentation | 8% - 12% | - Attribute and filter usage - Target group management - Segmentation building |
| Marketing Analytics | <8% | - Key performance indicators - Report Gallery usage - Analytics Stories creation |
| Dynamic Customer Profiling | >12% | - Data anonymization options - Best record concept - Score Builder usage - Contact/lead/opportunity data model |
| Lead- and Account-Based Marketing | <8% | - Account-based marketing setup - Contact-to-lead conversion process - Lead lifecycle management |
| Campaign and Journey Orchestration | >12% | - Campaign categories and actions - Permission checks and workflow configuration - Marketing calendar concept - Journey design and execution |
| Extensibility | >12% | - CDS views and custom analytics - Custom business objects - Extensibility tools and options - Data model enhancement |
| Integration and Data Upload | >12% | - Integration with SAP Sales/Commerce Cloud - Integration error handling - Data upload and transformation - Data replication and monitoring |
SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation is an official SAP certification exam, listed under the code C_C4H260_01. Clearing it earns the SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation certification, a Associate-level credential. It also ties into SAP Certified Application Associate - SAP Marketing Cloud, which makes it a useful anchor for a longer certification plan. For employers, the value is simple: the vendor itself has verified what you know.
You will work through 80 questions in 180 minutes on the SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation exam. The content is only half the battle; the clock is the other half. Train both at once: set the ValidDumps test engine to full timed mode, practice skipping and returning to stubborn items, and repeat until finishing with minutes to spare feels normal rather than lucky.
Passing SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation requires 59% / 48 out of 80, and the official registration fee is $550 USD / €470 EUR (varies by region). Remember that a retake bills the same $550 USD / €470 EUR (varies by region) all over again, so winging it is the most expensive strategy on the table. A better approach: benchmark yourself with the ValidDumps practice tests first, and schedule the real exam only once your scores sit comfortably and consistently above the requirement.
No mandatory prerequisites; recommended 1-2 years of implementation/configuration experience with SAP Marketing Cloud
Requirements do evolve, so before you spend a registration fee, verify the current conditions on the official exam page.
Registration for SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation is handled through the vendor's official channels below.
One more detail for your planning: the exam is delivered Online proctored or onsite at SAP Authorized Testing Centers.
SAP recommends the following training resources for the SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation exam.
Training tells you what to learn; practice questions teach you how the exam asks it. Pair either with the 91 items in the ValidDumps C_C4H260_01 package and you cover both halves.
Yes. The free demo on this page contains a portion of the complete SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation question set, enough to judge the accuracy and the clarity of the explanations for yourself. After purchase, updates are free for 365 days, and once your product expires you can extend the update service at a 50% discount.
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The official SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation syllabus comprises 10 domains. The heaviest hitters are Marketing Planning and Performance (<8%), Extensibility (>12%), and Marketing Analytics (<8%). The complete outline sits above on this page; walk it top to bottom and mark every line you could not teach to someone else.
You want to change an attribute label in segmentation to make it more user friendly. How can you do this?
Correct Answer: B 🗳️
You are receiving sales order data from different channels and you would like to differentiate by channel on the contact profile to better understand the journey of the customer. Which of the following the settings are needed to allow this? Note: There are 3 correct answers to this question.
Correct Answer: A,C,E 🗳️
Which of the following tasks can be performed using the Export Software Collection app? Note: There are 3 correct answers to this question.
Correct Answer: B,C,D 🗳️
You want to implement Product Recommendations and you need to simulate the results before the e-mail with recommendations is sent. In which of the following apps can you preview the result of your new or updated configuration? Note; There are 2 correct answers to this question.
Correct Answer: B,C 🗳️
What reporting options are available as part of analytics within SAP Marketing Cloud? Note: There are 2 correct answers to this question.
Correct Answer: B,D 🗳️
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