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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Category Assessment & Strategy | 25% | - Root Cause Analysis & Insight Generation - Category Health Measurement - Category Definition, Segmentation & Role |
| Topic 2: Tactical Planning & Execution | 25% | - Pricing Strategy & Analysis - Promotional Strategy & Evaluation - Efficient Assortment Development - Space Management & Store Clustering |
| Topic 3: Data Competency & Analysis | 25% | - POS Data Analytics - Shopper Data & Geo-demographic Analysis - Panel Data & Advanced Analytics |
| Topic 4: Business & Supply Chain Knowledge | 15% | - Retailer Economics & Profitability - Supply Chain Principles |
| Topic 5: Professional Standards & Communication | 10% | - Fact-Based Storytelling & Presentation - Ethics & Legal Implications |
1. Who benefits from a successful promotion?
A) Retailer
B) Shopper
C) All of the above
D) Manufacturer
2. What is the primary purpose of a category health assessment in category management?
A) To determine the pricing strategy for all products in a category.
B) To evaluate the performance, strengths, and weaknesses of a product category relative to market expectations, competitor benchmarks, and internal goals.
C) To forecast future trends in consumer behavior for a product category.
D) To identify the most popular product in a category based on sales data.
3. Which action would BEST reduce shrink in a perishable category?
A) Increase promotion frequency
B) Order large quantities for better pricing
C) Improve forecasting and shelf-life rotation
D) Add more branded items to the assortment
4. How many units do we need to sell at $16 to Break-Even on Gross Profit?
A) 125
B) 300
C) 100
D) 600
5. What is the benefit of tracking SOW for a Retailer in a particular category?
A) SOW concentrates on the spending habits of all Shoppers in the marketplace with the goal of securing a larger portion of their budget.
B) SOW concentrates on the spending habits of Shoppers who already buy that category in the marketplace with the goal of securing a larger portion of their budget.
C) SOW concentrates on the spending habits of all Shoppers who haven't bought from the Retailer with the goal of securing a larger portion of their budget.
D) SOW concentrates on the spending habits of Shoppers who already buy from the Retailer with the goal of securing a larger portion of their budget.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: D |
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