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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Industries CPQ, CLM and Order Management | 20% | - Order capture, fulfillment and delivery - Configure, price and quote media offerings - Contract lifecycle management and compliance |
| Topic 2: Subscriber Lifecycle Management | 20% | - Subscription products, billing and renewals - Subscriber acquisition, onboarding and retention - Audience segmentation and personalization |
| Topic 3: OmniStudio Implementation | 15% | - Integrate processes across channels - Design digital experiences with OmniScripts and FlexCards |
| Topic 4: Advertising Sales Management | 25% | - Proposal creation, pricing, contracts and fulfillment - Product catalog, inventory and ad space configuration - Manage accounts, advertisers, agencies and partners |
| Topic 5: Media Cloud Fundamentals | 20% | - Core architecture, components and data model - Overview of Media Cloud for media and entertainment industry - Integration with Salesforce platform and external systems |
1. Which sObject defines the resolution of the device used when an ad needs to be de displayed as part of digital ad sales?
A) media content title
B) media channel
C) product
D) ad creative size type
2. AB2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require a Sales Representative persona to be created for their users. Which three types of permission sets are required for a persona to be present in an enviroment?
A) Rue Engine Runtime
B) OmniStudioUser
C) OmniStudioAdmin
D) DocGenIndCmeDesignerUser
E) Media Cloud Base User
3. When creating a digital ad sales media proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?
A) ad space creative size type (one-to-one)
B) ad space specification (one-to-one)
C) ad space creative size type (one-to-many)
D) ad space specification (One-to-many)
4. A media publisher is using advertising sales management to manage their b2b ad sales business using google ad manager. A consultant added a new placement on an existing media plan. When adding the new placement, the media plan remains in an inactive state in GAM. What should the consultant do to clear the inactive state after adding the new placement?
A) override creative settings in GAM
B) delete and create the media campaign again in asm
C) add the creatives to the line items in GAM
D) delete and add the placement again in ASM
5. Why would a consultant integrate media cloud advertising sales management (ASM) with a programming server?
A) to create digital ad campaigns with guaranteed impressions
B) to provide third-party impression numbers for actual delivery
C) to set the priority for ads to be served based on advertiser category and competitive exlusion rules
D) to retrieve actual impressions delivered by date and advertiser
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A,B,E | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: D |
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