Salesforce Arch-302 valid exam dumps : Salesforce Certified B2C Solution Architect

A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.
Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?
Choose 3 answers

• A. Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer
• B. Implement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently
• C. Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization
• D. Implement a mobile app so that customers can more easily purchase products to drive higher sales
• E. Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns

A US-based pet superstore wants to build a stronger relationship with their customers by offering an ominichannel, seamless experience at each customer interaction. Currently, they have over 1,500 stores, and numerous pet websites, services, and applications that are siloed, which is a major functional pain point.
Recently, they purchased Service Cloud and B2C Commerce and want to integrate their systems as part of their digital transformation.
Which design and approach should a Solution Architect recommend for a robust and scalable multi-cloud integration?

• A. Build multiple point-to-point application integrations connecting the multi-cloud and on-premises applications using SOA (Service-Oriented Architecture) and SOAP web services.
• B. Build an application network by adopting an API-led connectivity approach that packages underlying connectivity and orchestration services as easily discoverable and reusable API building blocks.
• C. Implement a custom integration solution using lightweight middleware tools like Jitterbit or Talend.
• D. Implement an integration solution using an outbound messaging design pattern and Salesforce Connect as the integration approach, to connect the multiple clouds and on-premises applications.

Northern Trail Outfitters (NTO) has been using B2C Commerce and Service cloud for the past year and wants to take the next step in its customer experience by implementing Marketing Cloud. NTO is focusing on email for the foreseeable future and wants all transactional messages-such as password reset and order confirmations-to go through Marketing Cloud rather than B2C Commerce.
Which three actions should a Solution Architect recommend to enable this functionality?
Choose 3 answers

• A. Configure API integration credentials in Marketing Cloud to enable B2C Commerce to call Marketing Cloud.
• B. Configure an API event in Process Builder along with an Email Activity with a transactional send classification.
• C. Implement a server-side API callout in B2C Commerce for each of the required emails.
• D. Configure a Transactional Messaging API in Marketing Cloud and use a transactional send classification for each of the required emails.
• E. Implement a client-side API callout in B2C Commerce for each of the required emails.

A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using Tableau CRM (formerly Einstein Analytics).
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign? Choose 2 answers

• A. Consider using Einstein Discovery to generate a retargeting score representing likelihood to purchase in the next three months
• B. Configure Einstein Retargeting Recommendations in Marketing Cloud to automate segment generation for Journey Builder
• C. Use SMS as a channel due to its significantly higher engagement rate as compared to email
• D. Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns

Universal Containers is about to expand from their existing product efforts around watches into creating smart watches. These watches are intended to integrate with the users smart phone but also gather and collect health data from the watch and the phone. Universal Containers has never had to manage or work with health related data and are concerned about how to go further while still keeping their users trust.
What is a next step a Solution Architect should suggest to provide UC the kind of understanding they are looking for"?
Choose 1 answers

• A. Does the team need front-end development capabilities?
• B. Run a Journey Mapping Workshop to understand the users' interactions with the system
• C. Run a Consequence Scanning Workshop to understand the impact of the work
• D. Speak with a Legal Expert in regards to HIPPA and PHI Data
• E. Run a Requirements Gathering Workshop to start creating the build requirements