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Salesforce Certified B2C Solution Architect Sample Questions:

1. A marketing team is using Sales Cloud web-to-lead forms to capture leads. The company recently acquired Marketing Cloud and wants to ensure that the data is synchronized to Marketing Cloud without losing data and without creating duplicate contacts.
Which consideration should a Solution Architect voice to the marketing team when designing this solution?

A) Leads and contacts are unique records in Marketing Cloud.
B) The contact delete framework in Marketing Cloud can be used to resolve duplicate contacts and associated billing challenges.
C) Web-to-lead forms trigger Marketing Cloud journeys without creating leads in Salesforce.
D) Leads can be merged and converted in Marketing Cloud.

2. A luxury retailer is about to implement B2C Commerce and Marketing Cloud for their online presence. They are well known for being open with their customers when it comes to their customers' purchases. For example, if a customer asks for a record of their recent purchases, they provide it very quickly within their stores. They would like this to reflect in their online presence as well.
Given that requirement and the requirement to adhere to global data privacy acts, what are two out-of-the-box features the retailer should enable across these clouds when it comes to providing customers access to their own data?
Choose 2 answers

A) Use the Contact Data Portability report in Marketing Cloud to create a report containing subscriber data related to a single contact.
B) Use the Contact Data Snapshots report in Commerce Cloud to create a report containing purchaser data related to a single contact.
C) Use the Customer Data Portability report in Marketing Cloud to create a report containing subscriber data related to a single customer.
D) Use the Customer Data Snapshots report in Commerce Cloud to create a report containing purchaser data related to a single customer.

3. A company wants to send a coupon code to VIP customers who have abandoned their cart. The company also wants to track email open and forward count, as well as disable the coupon code after a single use.
Which set of platforms and native services should a Solution Architect recommend to satisfy these requirements?

A) Marketing Cloud for customer segmentation; B2C Commerce for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Marketing Cloud to track email opens and forwards.
B) B2C Commerce for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards.
C) Service Cloud for customer segmentation; third-party service for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards.
D) Marketing Cloud for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce to send abandoned cart emails; Tableau CRM to track email opens and forwards.

4. universal Containers (DC) is seeing an increased volume of customers browsing for higher-value items across multiple brands and longer cons/deration times before customers place orders based on what is in their shopping carts.
What are two tactics that a Solution Architect could recommend to understand how to optimize the checkout process' Choose 2 answers

A) Work with stakeholders to create a customer Journey map that improves conversions
B) Create an Abandoned Cart journey by brand across all carts
C) Enable customer service to update and complete a cart transaction on behalf of the customer
D) Run reports on the value of cart Items and time since the last activity

5. A company is implementing a multi-locale solution that includes B2C Commerce, Service Cloud, and Marketing Cloud. Order confirmation emails are triggered from either B2C Commerce or Service Cloud and sent from Marketing Cloud.
What are two possible reasons why the shipping method name and description can be missing when these emails are triggered for languages other than US English, while other translated content appears correctly?
Choose 2 answers

A) The ShippingMethods data extension is missing the label and description field for the corresponding locale.
B) The subscriber in Marketing Cloud does not have a preferred locale set.
C) The locale is not set correctly in the body of the email template.
D) The name and description for the shipping method are not set up correctly in B2C Commerce or Service Cloud for the requested locale.

Solutions: