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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. How can an admin find the number of mailable prospects in their database?

A) Navigate to the prospect list and select "Mailable Prospects"
B) View all Segmentation lists
C) Navigate to the overview section
D) View the sync queue

2. Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)

A) Form submission
B) Assigned to a user
C) Unsubscribed from email
D) Landing page error
E) Webinar attended

3. What is needed for a page action to trigger for a prospect visiting a high value web page?

A) Add a completion action on the landing page.
B) Adding a page action on the form.
C) Create an automation rule based on the specific webpage.
D) Adding a page action and Marketing Cloud Account Engagement tracking code on the page.

4. What is the difference between a visitor and a prospect?

A) A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form.
B) A prospect has an identified email address, while a visitor does not have an identified email address.
C) A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.
D) A prospect has an assigned user, while a visitor does not have an assigned user.

5. What is the expected behavior if an automation rule is NOT set to repeat?

A) The prospect can match the criteria multiple times and the action runs each time.
B) The prospect matches the criteria once and the action runs once.
C) The prospect matches the criteria once, but the action runs multiple times.
D) The action can only run once per day on the prospect.

Solutions: