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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. When building anemail audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A) In the step with the two SQL activities, place a wait step between them.
B) Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
C) Place the audience SQL Query Activity below the exclusion SQL Query Activity.

2. A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?

A) Campaigns
B) Tabs
C) Sender Profile

3. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A) Replace call-to-action with interactive Email Form
B) A Salesforce Survey block called in by an AMPscript function.
C) Make the call-to-action button that links to the feedback form bigger and with red background

4. Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?

A) Campaign Email Tracking Report
B) Tracking Data Extract file transfer
C) Datorama pivot Table

5. Northern Trail outfitter wants to use an AI-based approach to target subscribers who arenot receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

A) Einstein Engagement Frequency
B) Einstein Engagement Scoring
C) Einstein Messaging Insight

Solutions: