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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Which Google AdWords tool should you use, if you want to see every search query that triggered your ad?

A) Search Query Performance Report
B) Google Analytics
C) Keyword tool
D) Query Search tool

2. You are exploring Google Analytics for a website you have created. In Google Analytics, you would like to configure the dashboard's graph to look like the one in the figure below. What are the appropriate steps to create this graph measuring total visits and new visits for your website?

A) From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visits and % New Visits.
B) From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visitors and % New Visitors.
C) From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visits and % New Visits.
D) From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visitors and % New Visitors.

3. Holly is the webmaster for her company's website and she would like to install and configure Google Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in her website?

A) On her index page
B) On her home page
C) On her Google Analytics destination URL
D) On every page of her website

4. In Google AdWords there are two places where you can see the information for the Placement Performance Report. The first is through the Reporting tab and the actual Placement Performance report. Where else can you see the information in the Placement Performance Report in Google AdWords?

A) You can see the details on the Networks tab.
B) You can see the details on your Keywords tab.
C) You can have the report emailed to you in .csv format.
D) You can see the details on your Account Performance Tab.

5. You are a Google AdWords consultant for a client who sells sunglasses online. You've configured conversion tracking for your client and are explaining the concept of conversions to your client. There are two types of conversions that you need to explain to your client. What are the two types of conversions that Google AdWords offers?

A) One-per-click conversions and many-per-click conversions
B) Lead conversions and Sale conversions
C) Cost-per-conversion and click-per-conversion
D) 30-day conversions and Post-30-day conversions

Solutions: