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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are serving as a consultant for a golf course in your city. The owners of the course are concerned about the clickthrough rate of their Google sponsored link ad. You tell the clients that their ad is actually performing well based on the clickthrough rate. Which of the following statements, according to Google, is an indicator that an ad group is performing very well?

A) A CTR over ten percent on Google is very good.
B) A CTR over fifty percent on Google is very good.
C) A CTR over one percent on Google is very good.
D) A CTR over two percent on Google is very good.

2. You are managing an AdWords campaign for your organization. You have two assistants who work with you to manage several ads through the Google AdWords Editor. You'd like to leave comments to items in the AdWords Editor to help communicate changes, inform your assistants, and allow them to respond to your queries. What's the correct path to leave a comment on an item in Google AdWords Editor?

A) You can't leave comments directly on items in Google AdWords Editor. You can use a Notepad document (or any document in .txt format) and attach it to items.
B) You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Add Comment at the bottom of the tab.
C) You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Insert Comment from the Extras column.
D) You can't leave comments directly on items in Google AdWords Editor. You can attach items, such as .txt or .doc items to leave notes.

3. You and a competitor in your region are competing for ad position based on a particular keyword. Your competitor has recently stopped running their Google ads. What is likely to happen to your advertisements?

A) The number of clicks on your ad will likely go down.
B) The conversion rate for your ad will increase.
C) The number of clicks on your ad will likely go up.
D) The quality score of your ad will decrease.

4. AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply.

A) You can work offline on your Mac or PC.
B) You can perform advanced searches and edits.
C) You can store and navigate one or more accounts.
D) You cpload changes to AdWords at any time.

5. Oliver is managing the Google AdWords account for his company. He has created a daily budget of $20 for a CPC campaign. Oliver discovers that Google may allow up to 20 percent more clicks than his daily budget allows. Based on this information, what is the most Oliver could pay in a 30day billing cycle?

A) $720
B) $600
C) It depends on the number of clicks on his ad
D) $20

Solutions: