[2024] New Marketing-Cloud-Account-Engagement-Consultant exam dumps Use Updated Salesforce Exam
Verified Marketing-Cloud-Account-Engagement-Consultant Dumps Q&As - Marketing-Cloud-Account-Engagement-Consultant Test Engine with Correct Answers
NEW QUESTION # 50
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
- A. Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user
- B. Build automation rules add criteria as Contact as blank add action as notify assigned user
- C. Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user
- D. Build dynamic list add criteria as Contact as blank add action as notify assigned user
Answer: D
NEW QUESTION # 51
LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement.
They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?
- A. Ensure the Do Not Email field on the prospects is selected.
- B. Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.
- C. Add the prospects to a "Bounced Prospects" list for suppression.
- D. Send the prospects an email to see if their email addresses are valid.
Answer: A
NEW QUESTION # 52
Select available Webinar Scoring Rules
- A. Webinar Refusal
- B. Webinar Attended
- C. Webinar Invited
- D. Webinar Registered
Answer: B,C,D
NEW QUESTION # 53
Which are true about Salesforce Engage
- A. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
- B. Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
- C. Salesforce Engage is not supported for Salesforce sandbox accounts
- D. You can use Salesforce Engage with Gmail by downloading an extension
- E. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
Answer: A,B,C,D,E
NEW QUESTION # 54
What is true about completion actions? [Choose two answers]
- A. Completion actions are retroactive and will apply to activities done before and after you apply them
- B. Completion actions will not execute for image files.
- C. Completion actions only execute for prospects. They will not affect visitors.
- D. Completion actions can be criteria based.
Answer: B,C
NEW QUESTION # 55
Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?
- A. Create a segmentation rule based on the Lead Status field value
- B. Create a dynamic list based on the Lead Status field value
- C. Create a completion action based on the Lead Status field value.
- D. Create an automation rule based on the Lead Status field value
Answer: B
NEW QUESTION # 56
LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?
- A. Automation rule
- B. Segmentation rule
- C. Dynamic list
- D. Completion action
Answer: C
NEW QUESTION # 57
How many automation rules can you have
- A. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
- B. Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
- C. Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 150
- D. Always 100
Answer: C
NEW QUESTION # 58
When you go to View HTML code section at selected Form record you can only see the iframe tag
- A. True
- B. False
Answer: A
NEW QUESTION # 59
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
- A. Send using a segmentation rule.
- B. Send using an automation rule
- C. Send using the form's completion actions.
- D. Use a dynamic list to use as a recipient list on an email send.
Answer: C
NEW QUESTION # 60
"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers
- A. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
- B. The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.
- C. The user who performed the import is not the assigned user listed on the remaining prospects.
- D. The Country field has validation enabled and the updated field values did not match existing values.
Answer: A,C
NEW QUESTION # 61
What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?
- A. Add emails to campaign start displaying engagement history metrics on campaigns.
- B. Add engagement history metrics related lists to campaign page layouts.
- C. Add engagement history lightning component to lead & contact page layouts.
- D. Add engagement history activity related lists to lead & contact page layouts.
Answer: D
NEW QUESTION # 62
LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets.
What should be implemented to meet this requirement?
- A. IP allowlist
- B. Page actions
- C. Custom redirects
- D. Tracker domain
Answer: D
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_admin_tracker_domain_parent.htm&type=5
NEW QUESTION # 63
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?
- A. Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
- B. Create an automation rule that adds prospects to static lists to feed new programs after each entry.
- C. Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.
- D. Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.
Answer: A
NEW QUESTION # 64
A Marketing Cloud Account Engagement administrator just created scoring categories for each product line.
Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for each lead or contact?
- A. Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.
- B. Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.
- C. Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.
- D. Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.
Answer: D
NEW QUESTION # 65
What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?
- A. CRM ID
- B. Marketing Cloud Account Engagement user ID
- C. User email address
- D. Salesforce username
Answer: D
NEW QUESTION # 66
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers
- A. Email Templates
- B. User Notifications
- C. User Signatures
- D. Social Posts
- E. Dynamic Content
Answer: A,C,E
NEW QUESTION # 67
Choose required fields while creating a Prospect
- A. Score
- B. CD Campaign
- C. Profile
- D. Email
- E. Assign To
- F. Grade
- G. Company
Answer: A,B,C,D
NEW QUESTION # 68
Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers
- A. Content Files
- B. Social Posts
- C. List Emails
- D. Landing Pages
- E. Layout Templates
Answer: B
NEW QUESTION # 69
Monthly cost of Salesforce Engage is
- A. 15$
- B. 50$
- C. 100$
- D. It's always free
Answer: B
NEW QUESTION # 70
LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?
- A. Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List - B. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List - C. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list - D. Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Answer: A
NEW QUESTION # 71
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?
- A. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
- B. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails
- C. Enable Kiosk mode on the Marketing Cloud Account Engagement form
- D. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form
Answer: A
NEW QUESTION # 72
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