Advanced-Cross-Channel Practice Dumps - Verified By ValidDumps Updated 102 Questions
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Salesforce Advanced-Cross-Channel Exam covers a comprehensive range of topics in cross-channel marketing, including email, mobile, social media, web, and advertising. Advanced-Cross-Channel exam is designed to test the candidate’s understanding of the best practices and strategies for delivering a consistent and engaging customer experience across multiple channels. It also evaluates the candidate’s skills in designing and executing effective cross-channel campaigns.
Salesforce Advanced Cross Channel Accredited Professional exam is ideal for professionals who are responsible for managing and executing cross-channel marketing campaigns across multiple platforms. This includes marketing professionals, sales professionals, and customer service professionals who want to enhance their cross-channel marketing skills and knowledge.
Salesforce is a cloud-based customer relationship management (CRM) platform that offers a range of services and products to help businesses manage their sales, marketing, customer service, and more. The platform is widely used by businesses of all sizes and industries to streamline their operations and improve customer engagement. Salesforce offers a range of certifications for professionals who want to demonstrate their skills and expertise in using the platform. One such certification is the Salesforce Advanced-Cross-Channel Accredited Professional.
NEW QUESTION # 21
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?
- A. An expression builder references Journey Data and Contact Data.
- B. An expression builder references Journey Data and Journey Filtered : activities
- C. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
- D. Nullable fields to be used for comparing your Journey Data and Contact Data fields
Answer: A,C
NEW QUESTION # 22
What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?
- A. Next Best Action
- B. Data Storage
- C. Data Aggregation
- D. Orchestration
Answer: C,D
NEW QUESTION # 23
What is the most frequent option to refresh an Advertising Audience?
- A. Hourly
- B. BI-weekly
- C. Weekly
- D. Monthly
- E. Daily
Answer: D
NEW QUESTION # 24
What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?
- A. The software can track each message utilizing the Event Notification service.
- B. API runs on an updated messaging platform which improves scale and send speed
- C. MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.
- D. Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
- E. Transactional messaging limits the number of API calls a minute.
Answer: A,B,D
NEW QUESTION # 25
What is prerequisite for email/web recommendations: select 2
- A. collect tracking code
- B. catalog
Answer: A,B
NEW QUESTION # 26
How often are Einstein Engagement Scores updated?
- A. Every hour
- B. Every day for email, every week for mobile.
- C. Every day
- D. Every day for mobile, every week for email.
Answer: C
NEW QUESTION # 27
What three reasons explain why an SMS message may fail to reach a mobile device?
- A. The mobile device has a low battery.
- B. The user is out of range of cellular networks
- C. The number used to send the SMS was a landline
- D. The user is currently on a call.
- E. The mobile device is powered off
Answer: B,C,E
NEW QUESTION # 28
Where are Topic Profiles configured for use in Command Center?
- A. Social Studio Engage
- B. Command Center Admin
- C. Social Studio Automate
- D. Social Studio Admin
Answer: D
NEW QUESTION # 29
Which two functions does Einstein Copy Selection do for marketing campaigns?
- A. Analyze click results to find out which assets spark the most engagement among customers
- B. Determines how many subscribers will engage with the message.
- C. Send personalized content for each customer when they open email messages
- D. Use aggregate daily engagement metrics to optimize content for the next day
Answer: A,C
NEW QUESTION # 30
What two Journey types enable an administrator to efficiently create and track opens and clicks?
- A. Transactional Send
- B. Language Send
- C. Region Send
- D. Single Send
- E. Country Send
Answer: A,D
NEW QUESTION # 31
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
- A. Transactional messaging api.
- B. Rest api
- C. Email soap api
- D. Journey api
Answer: A,B
NEW QUESTION # 32
Which two statements are true when using Journey Data and Contact Data within Journey Builder?
- A. Journey Data is dynamic data that retrieves the latest value upon decision split execution
- B. Contact Data is a set of static values passed into the Journey for each contact
- C. Journey Data is a set of static values passed into the Journey for each contact
- D. Contact Data is dynamic data that retrieves the latest value upon decision split execution
Answer: C,D
NEW QUESTION # 33
Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers
- A. EMI detects anomalies and unexpectedly low or high values andgenerates insights
- B. EMI pre-determines the percentage of subscribers that will unsubscribe
- C. EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends
- D. EMI analyzes both batch and journey builder sends
- E. EMI detects how quickly the message was read
Answer: A,B,D
NEW QUESTION # 34
What are three out of-the-box product capabilities of Interaction Studio? 1m 13s
- A. Machine learning and Al functionality
- B. Managing Direct mail campaigns
- C. Behavioral tracking of each visitor or customer with business context
- D. A single customer profile that unifies data of each individual
- E. E-commerce point of sale features
Answer: A,C,D
NEW QUESTION # 35
Where would you add a topic profile
- A. Social studio automate
- B. Social studio engage
- C. Admin settings
- D. Workspace settings
Answer: C
Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings: In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section: Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
Topic profiles, the foundation of social listening in Social Studio, are created and managed within B. Admin settings.
NEW QUESTION # 36
What is the recommended maximum number of activities that should be on a single journey canvas?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: D
NEW QUESTION # 37
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