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NEW QUESTION 46
A marketing director is asked to email leads to invite them to a company event.
Which Program Channel Type should be used to register leads and host the event onsite?
- A. Webinar Channel
- B. Tradeshow Channel
- C. Email Blast
- D. Roadshow Channel
Answer: A
NEW QUESTION 47
A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.
What should be added as a flow step in a Smart Campaign to accomplish this?
- A. Add to Nurture Stream
- B. Add to SFDC Campaign
- C. Add to Engagement Program
- D. Add to Trash
Answer: B
NEW QUESTION 48
What is the reporting impact of selecting an acquisition program when importing a list?
- A. Revenue Cycle Modeler uses acquisition program to trigger moving net new leads from the Anonymous to the Known stage.
- B. The acquisition program is required to show the number and percent of new names in the Program Performance report.
- C. The Opportunity Influence Analyzer uses acquisition program to indicate which program led directly to a won opportunity.
- D. The acquisition program is required to show program success in the List Performance report.
Answer: B
NEW QUESTION 49
Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)
- A. Create an email that includes the {{webinar.link URL}} token
- B. Create a smart campaign using the Fills Out Form trigger
- C. Add a new My Token to the program called {{my.webinar URL}}
- D. Create an email that includes the {{member.webinar URL}} token
- E. Change the email settings to operational
- F. Create a smart campaign using the Send Alert flow step
- G. Change the form settings to operational
Answer: B,D,E
NEW QUESTION 50
A marketer has created several tokens to use in an initiative to send out a survey to customers:
In which two places should tokens have been created to be inherited in the 2017 Customer Survey Reminder 2 program? (Choose two.)
- A. In the 2017-Customer Survey Campaign Folder
- B. In the Reports Folder
- C. In the 2017 Customer Survey Reminder 2 Program
- D. In the Admin Area
- E. In the 2017 Customer Survey Reminder Program
- F. In the 2017 Customer Survey Program
Answer: B,F
NEW QUESTION 51
Which type of score should sales look at to identify purchasing authority?
- A. Demographic
- B. Account
- C. Behavioral
- D. Engagement
Answer: A
NEW QUESTION 52
The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.
Who receives the new content at the next cast?
- A. All leads who have exhausted content in the entire program.
- B. All leads who have not exhausted content in the entire program.
- C. All leads who are in the first stream of the program.
- D. All leads in the program with an engagement score higher than 5.
Answer: A
NEW QUESTION 53
A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets.
What needs to be built before the snippets can be used?
- A. Smart Lists
- B. Segmentation
- C. Email templates
- D. Tokens
Answer: C
NEW QUESTION 54
A marketer wants to have a form in a pop-up window on the company website.
How can the marketer accomplish this?
- A. Create a New RTP Dialog Web Campaign
- B. Choose Lightbox as the embed code type
- C. Design a landing page that gives the visual effect of a pop up window
- D. Change the form type to Lightbox under form settings
Answer: B
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/Website-Pop-Ups/m-p/59328
NEW QUESTION 55
A marketing manager recently launched a landing page with the following URL: go.marketo.com/Pricing. The manager is keeping the page content the same, but wants to update the URL to go.marketo.com/Product-Costs.
How should this update be done?
- A. Open URL Builder in Admin
- B. Enable Personalized URLs
- C. Generate a private preview URL
- D. Edit URL Settings
Answer: D
NEW QUESTION 56
A marketer has created several tokens to use in an initiative to send out a survey to customers:
In which two places should tokens have been created to be inherited in the 2017 Customer Survey Reminder 2 program? (Choose two.)
- A. In the 2017-Customer Survey Campaign Folder
- B. In the Reports Folder
- C. In the 2017 Customer Survey Reminder 2 Program
- D. In the Admin Area
- E. In the 2017 Customer Survey Reminder Program
- F. In the 2017 Customer Survey Program
Answer: B,F
NEW QUESTION 57
On a People Performance report, how is timeframe restricted?
- A. Sent Date
- B. Date of Activity
- C. Both a and c
- D. Created Date
Answer: A
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/Email-Performance-based-on-a-Specific-Time- Frame/td-p/102036
NEW QUESTION 58
Which type of score should sales look at to identify purchasing authority?
- A. Demographic
- B. Account
- C. Behavioral
- D. Engagement
Answer: A
Explanation:
Explanation/Reference: https://go.marketo.com/rs/561-HYG-937/images/Marketo-Lead-Scoring.pdf
NEW QUESTION 59
Given the Active Lead Model program:
From where are the tokens inherited?
- A. Lead Scoring folder
- B. Active Lead Scoring Model program
- C. z_Archive folder
- D. Behavioral Scoring folder
Answer: A
NEW QUESTION 60
HOTSPOT
Match each Webinar Program Status with its effect on the webinar provider or Marketo.
Answer options may be used more than once or not at all.
Hot Area:
Answer:
Explanation:
NEW QUESTION 61
Given the webinar program statuses below, which of the statements is true?
- A. Once members are marked as "Attended", they cannot move to "No Show".
- B. Once members are marked as "Registered", they cannot move to "Invited".
- C. Once members are marked as "Registered", they cannot move to "Waitlisted".
- D. Once members are marked as "Attended", they cannot move to "Attended On-demand".
Answer: D
NEW QUESTION 62
A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.
How is the acquisition program assigned to a lead?
- A. A lead is added to the CRM and synced to Marketo.
- B. Admin Acquisition Program is automatically assigned to new leads.
- C. A lead needs to be sent to a CRM to receive an acquisition program.
- D. A lead fills out a form on a landing page in the program.
Answer: C
NEW QUESTION 63
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