[Sep-2021] Marketing-Cloud-Consultant Pre-Exam Practice Tests | Exam Questions and Answers for Salesforce Marketing Cloud Consultant Study Guide
Salesforce Certified Marketing Cloud Consultant Certification Sample Questions
NEW QUESTION 48
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?
- A. Synchronized Data Extensions with a filter
- B. Import from Salesforce Report in Automation Studio
- C. All Subscribers, since these are synchronized in real time
- D. Event Data from the Entry Event in Journey Builder
Answer: B
NEW QUESTION 49
The Corporate Apparel Division of ABC Company is moving to Marketing Cloud and will be using ABC existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate business unit.
Which consideration warrants the creation of a separate business unit for Corporate Apparels instance of Marketing Cloud?
- A. Managing Unsubscribes for the Corporate Apparel Division only.
- B. Sending from a separate IP Address and Domain.
- C. Branding for the Corporate Apparel is different from ABC Company.
- D. Using different From Name and Email Address settings.
Answer: A
NEW QUESTION 50
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customer's requirements, which method should be used to automate their monthly promotional email?
- A. Create a scheduled monthly automation that includes an import activity and triggered send.
- B. Create a triggered automation that includes an import activity and triggered send.
- C. Create a triggered automation that includes an import activity and user-initiated send.
- D. Create a scheduled daily automation that includes an import activity and user-initiated send.
Answer: C
NEW QUESTION 51
How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social?
Choose two.
- A. Marketing Channel Manager Role
- B. Marketing Cloud Administrator Role
- C. Regional or Local Administrator Role
- D. Email marketing manager role
Answer: A,B
NEW QUESTION 52
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers
- A. What will be used as Subscriber Key?
- B. What publication lists will be used?
- C. Will new users have an "Email ID"?
- D. How will Marketing Cloud and the database sync up?
- E. Will the company need a custom preference center?
Answer: A,C,D
NEW QUESTION 53
Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?
- A. A triggered automation to send emails to customers who have made a purchase
- B. A user-initiated message to send an email to customers who made a purchase daily
- C. A scheduled automation to send emails to customers who made a purchase daily
- D. A triggered message to send an email as soon as a customer completes a purchase
Answer: D
NEW QUESTION 54
Northern Trail Outfitters is looking to personalize their SMS Messages.
Which data source is supported to personalize messages?
- A. Data Designer Attribute Group
- B. Population in Contact Builder
- C. Profile Attributes.
- D. MobileConnect Demographics
Answer: D
NEW QUESTION 55
A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Will customers be able to sign up for the loyalty program at the store?
- B. Will version values/meanings change, precluding reusable AMPscript?
- C. Will multiple languages be used, with a "From Name" lookup table needed?
- D. Is the purpose of these emails for acquisition or retention or transactional?
Answer: B,C
NEW QUESTION 56
A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.
What recommendation would provide a scalable solution for the start-up?
- A. Triggered email sends to deliver transactional messages.
- B. A scheduled automation to send daily transactional messages.
- C. A manual email send for each transactional message.
- D. A file drop automation to send transactional messages.
Answer: A
NEW QUESTION 57
A customer wants to send an email from Sales Cloud on behalf of the record owner.
How should the consultant meet this requirement?
Choose 2 answers
- A. Use the Organization-Wide Email address.
- B. Use a custom Send Classification.
- C. Use the Send From Record Owner option
- D. Use a custom Delivery Profile.
Answer: B,C
NEW QUESTION 58
An online retailer would like to utilize Journey Builder interactions for sending post-purchase communications to their customers.
What Contact Entry mode best fits this scenario?
- A. Re-entry anytime
- B. No re-entry
- C. Re-entry only after existing
- D. Re-entry after time
Answer: C
NEW QUESTION 59
What are data extension data retention policies?
- A. Settings to define when a data extension or the data within the data extension is deleted.
- B. Settings to control when a data extension creates a back-up of the data it contains.
- C. Settings to "soft" delete all data in a Data Extension so there is no data loss.
- D. Settings to prevent users from deleting a Data Extension created by another user.
Answer: A
NEW QUESTION 60
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible.
Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Transactional Messaging API
- B. Triggered Send Definition
- C. Multi-Step journey with an API Event entry source
- D. Single Send journey with an API Event entry source
Answer: B
NEW QUESTION 61
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting Shipped, and Complete. Their Journey works when orders are created, but they notice that it does not inject customers when their status is updated.
What could be causing this?
- A. The associated Contact should be updated to be injected
- B. Orders are not being updated from not meeting criteria to meeting criteria
- C. Synchronized Data Sources poll for changes every 15 minutes at the quickest
- D. Orders should be set up to allow injection upon update in Connect Configuration
Answer: B
NEW QUESTION 62
During discovery a consultant confirmed:
* A master audience file containing contact information and data points will be used for segmentation and imported nightly.
* The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
- A. An auto-exclusion list
- B. An exclusion list
- C. An auto-suppression list
- D. A global unsubscribe
Answer: C
NEW QUESTION 63
A start-up meal delivery company recently launched in Canada to great success. Through their website, customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out ecommerce messages, such as order confirmation and subscription confirmations.
What recommendation would best provide a scalable solution for the start-up?
- A. Triggered email sends to deliver transactional messages.
- B. A manual email send for each transactional message.
- C. An automated program to send daily transactional messages.
- D. A triggered automation to send transactional messages.
Answer: A
Explanation:
Triggered Automation is for file drop when exact time is not known. Triggered email send is for transactional message like order confirmation.
NEW QUESTION 64
NTO wants not only to send to their best customers, but also those most likely to buy.
What data will be helpful to send out an email which increases purchase frequency? Choose All that apply
- A. last purchase date
- B. conversion rate
- C. proximity to store
- D. lifetime purchase value
Answer: A,B,D
NEW QUESTION 65
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed.
Which import type should be used?
- A. Add Only
- B. Add/Update
- C. Overwrite
- D. Update Only
Answer: C
Explanation:
In and Add/Update, you can never delete. In question, its being removed.
NEW QUESTION 66
Which three statements are correct about Data Designer? Choose 3 answers
- A. Each attributes group contains one data extension, and each data extension can include up to 50 attributes.
- B. Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.
- C. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.
- D. Data extensions should be linked directly to be contact record prior to being linked to different data extensions.
- E. Each attribute group can contain multiple lists, and each list can include multiple attributes.
Answer: B,D
NEW QUESTION 67
A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits.
What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?
Choose Two
- A. Upgrade the MC account to ConnectedApp
- B. Turn off link details tracking
- C. Filter data
- D. Turn off Individual Level Tracking
Answer: A,D
NEW QUESTION 68
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement?
Choose 2 answers
- A. Increase the use of dynamic content in emails.
- B. Increase volume of emails to a wider audience.
- C. Adopt a Cart Abandonment Email Campaign.
- D. Introduce more identity verification steps in check out process.
Answer: A,C
NEW QUESTION 69
A company collects subscriptions on its websites. It does the following:
*Compiles that subscription list in a database in the website content Management System (CMS).
*Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
*Uses Marketing Cloud as the database of record.
*Sends up to five emails a week based on subscriber engagement with prior sends.
What automation sequence (excluding waits) should cover these requirements?
- A. File Transfer > Import File > SQL Query > Send Email
- B. File Transfer > SQL Query > Measures > Send Email
- C. File Transfer > Data Extract > Filters > Send Email
- D. File Transfer > Import File > Measures > Send Email
Answer: A
NEW QUESTION 70
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