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Google Display Exam Practice Test Sample Questions:

1. Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?

A) It's the cost of conversions that have happened after a user saw Bob's ad online.
B) It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
C) It's the conversion rate for ads in the Google Content Network.
D) It's the number of conversions that have happened from a video ad.

2. What is the size of a video companion banner required for expandable click-to-play YouTube Video Ad?

A) 50x50
B) 300x250
C) 300x35
D) 950x500

3. You are managing a Google AdWords campaign for a company. You launch a new display
campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.

A) Check the ad creative and the landing page to make sure they are well matched.
B) Increase bidding for successful sites.
C) Verify that your conversion code is set up correctly.
D) Evaluate performance of campaign regularly.

4. Beth has created a Google AdWords search ad for her company. She has configured the bidding option to focus on clicks, automatic, bidding, and no CPC bid limit with a daily budget of $25. Beth would also like to configure the ad scheduling to determine when her ads must show. When Beth tries to configure the ad scheduling options she is not allowed to do so. Why CANNOT Beth configure the ad scheduling?

A) Campaigns that focus on clicks cannot use ad scheduling.
B) Campaigns with a daily budget less than $50 cannot use ad scheduling.
C) Campaigns with no CPC bid limit cannot use ad scheduling.
D) Automatic bidding campaigns cannot use ad scheduling.

5. Which of the following metrics gives the number of times the ad was clicked divided by the
number of times the ad was shown?

A) Average CPC
B) Clicks
C) Click Through Rate (CTR)
D) Average CPM

Solutions: