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HP Imaging and Printing Sales Fundamentals Sample Questions:

1. What is the HP Marketing Resource Center?

A) A newly-created team of marketing experts who provide in-house training for HP partners
B) A new HP service for HP partners who provide printed marketing material on demand
C) An HP resource for document templates, free training classes, and success stories
D) A new HP print center for end users who provide customer-designed marketing material

2. What are key value propositions for replacing aging HP imaging and printing devices? (Select two.)

A) to reduce security configurations
B) to use less paper
C) to improve HP device manageability
D) to allow employees to have personal printers
E) to improve document quality and effectiveness

3. What is NOT addressed in the HP Value Proposition?

A) assessment
B) simplicity
C) reliability
D) real world performance

4. What does the HP Printing Sales Guide help resellers do?

A) calculate their margin on each device, accessory, supply, and
B) find which devices are discontinued
C) determine the discounts that are available to them
D) create professional sales presentations

5. Why are up-selling and cross-selling beneficial to a channel partner?

A) They allow the partner higher profits in combination with faster sales cycles.
B) They are the only processes that allow the partner multi-vendor sales versus single-vendor sales.
C) They typically involve a higher value product leading to higher profits
D) For every HP color printer sold using a cross-sell technique. HP provides an additional 10% discount on the hardware.

Solutions: