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Salesforce Loyalty Management Accredited Professional Sample Questions:

1. Universal Containers implemented a Loyalty Program six months ago. The Loyalty Program Manager noticed a recent decrease in program efficiency. Now the Manager wants to incorporate a targeted strategy.
Which two benefits should the Administrator expect as a result of running the strategy?

A) Customers are rewarded based on their tiers
B) Data-based segmentation strategy
C) Personalized digital marketing
D) Transaction journey data is automatically archived

2. A new promotion named "Summer Sales" within the Loyalty Program will introduce program members to the promotional campaign and send email communication to the qualified members via Marketing Cloud.
Which the customer Data Platform (CDP) package available, which two options will need to be performed within the org to achieve the required action with minimal configuration effort in mind?

A) "Add Segments" within the "Promotion Segments" section of the "Summer Sales" Promotion
B) Create a custom report using "Salesforce reports".
C) Add the Segmented "Loyalty program members" to a new "Campaigns".
D) Create a new segment within CDP.

3. A total group wants to implement a Loyalty program that gives its members points based on the numbers of nights per stay each time members visit one of its hotels.
Once a customer reaches 1000 points, members can redeem points with any hotel within the hotel group. The points can be converted to cover the cost of one night's stay on the next visit. The hotel group hopes this incentive will encourage its members to book more frequently, increasing revenue.
Which type of currency should a Loyalty Consultant use to set up the Loyalty program to accomplish the hotel group's goals?

A) Qualifying Points
B) Non-Qualifying Points
C) Tier Qualifying Points
D) Non-Qualifying and Qualifying Points

4. The Loyalty Administrator for Northern Trail Outfitters (NTO) defines Basic and Premium as the two Tiers for its Insider program. They want to define a free product sample for all members in Premium Tier.
How does NTO configure tiers within the Loyalty Program to give vouchers for members in the Premium Tier?

A) Voucher Management; Benefits Setup (in Program console); Benefit Action to process benefits
B) Voucher Management and Benefit Action
C) Voucher Management and Benefits Setup
D) Voucher Management; Benefits Setup (in Program console); Benefit Action to define downstream actions and FLOW - Benefit action for orchestration

5. A Loyalty Program Manager has proposed a new promotion with the following redemption requirements on their non-qualifying points for the two respective tiers.
* for Gold-tier members, a single non-qualifying point is equal to $2 if the total purchase value is $200 or more.
* for Gold-tier members, a single non-qualifying point is equal to $1 if the total purchase value is less than
$200.
* for Gold-tier members, a single non-qualifying point is equal to $1, irrespective of the total value of the purchase.
Considering the above requirements, which three redemption rule options should be selected for the proposed promotion?

A) "Blue" tier member with any transaction amount, then "Outcome": non-qualifying point deduction = transaction amount.
B) "Gold" tier member with the transaction amount is >= $200, then "Outcome": non-qualifying point deduction = transaction amount.
C) "Blue" tier member with any transaction amount is <= $200, then "Outcome"; non-qualifying point deduction = transaction amount.
D) "Gold" tier member with the transaction amount is >= $200, then "Outcome": tier-qualifying multiplier
=2
E) "Gold" tier member with the transaction amount is >= $200, then "Outcome": non-qualifying point deduction = transaction amount / 2.

Solutions: