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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. "LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers

A) Ask their accounting team to review and select the five most helpful fields.
B) Filter existing prospect records to see which custom fields have the most data.
C) Review existing forms and landing pages to understand what data needs to be collected.
D) Pull a report of the data they intend to use for segmentation purposes.

2. An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

A) Run a dynamic list based on the Marketing Cloud Account Engagement campaign
B) Run an automation rule based on the Marketing Cloud Account Engagement campaign
C) Look for the original list based on the Marketing Cloud Account Engagement campaign
D) Run a segmentation rule based on the Marketing Cloud Account Engagement campaign

3. One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?

A) Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".
B) Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."
C) Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".
D) Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".

4. What activities can be done in Marketing Cloud Account Engagement's engagement program?

A) Trigger, action and rule
B) Trigger, listen and check
C) Trigger, activity and rule
D) Trigger, activity and check

5. Which is not a standard role in Marketing Cloud Account Engagement?

A) Administrator
B) Marketing
C) Sales User
D) Sales Manager

Solutions: