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Salesforce MCE-Con-201 Actual Questions and Braindumps
NEW QUESTION # 102
Northern Trail Outfitters wants to have a periodic, dynamic newsletter sent to a set data extension, but the data in this data extension will be regularly updated, and the subscribers inside could be removed/added multiple times. What option should speed up the delivery while meeting these criteria?
- A. Single Send Journey
- B. Journey that allows re-entry after exiting
- C. Scheduled Automation utilizing Triggered Send Emails
- D. Scheduled Automation using a Send Activity
Answer: D
Explanation:
A Scheduled Automation using a Send Activity is ideal for sending emails to a data extension that is regularly updated. This approach allows for efficient and timely sends without the overhead of journey management, making it suitable for periodic newsletters with dynamic subscriber lists.
NEW QUESTION # 103
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edits are reviewed prior to being changed. What should be implemented to achieve these goals?
- A. Integrate an outside CMS with all these permissions built in.
- B. Set up Approval Workflow and Share setting inside Marketing Cloud.
- C. Build out an internal business governance and process to support this.
- D. Edit the Content Permissions and Restrictions by Role setting for each user.
Answer: B
Explanation:
Approval Workflows and Content Sharing Settings in Marketing Cloud allow organizations to control who can view, edit, and approve content. Approval workflows ensure that no content goes live without review. Sharing settings manage visibility across business units and roles.
NEW QUESTION # 104
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.
Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
- A. Set the sender of the email as a custom CRM user.
- B. Set the sender of the email as the assigned owner.
- C. Set the sender of the email as a specific user.
- D. Set the sender of the email as the account owner.
Answer: D
NEW QUESTION # 105
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?
- A. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
- B. Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user
- C. Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
- D. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
Answer: A
NEW QUESTION # 106
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?
- A. Create an engagement program to send educational content and notify sales if they engage.
- B. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
- C. Send the prospects a monthly newsletter with product demos or free trial offers.
- D. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
Answer: B
NEW QUESTION # 107
"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?
- A. Add contacts to the program's Campaign as campaign members.
- B. Use the Add to List completion action on forms.
- C. Use the Add to Nurture action on page layouts.
- D. Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
Answer: A
NEW QUESTION # 108
Northern Trail Outfitters wants to monitor available coupon codes and send a notification to their email specialist instructing them to request more codes if the available coupon count falls below
500 available codes. Which two activities would be used in an automation? (Choose 2 answers)
- A. Import Activity
- B. Data Extract Activity
- C. Filter Activity
- D. Verification Activity
Answer: A,D
Explanation:
A -- Import Activity: To bring the latest coupon code counts into Marketing Cloud from an external system or FTP.
B -- Verification Activity: To check that a data extension meets a specified condition, such as the number of records (coupon codes) not falling below a certain threshold. If it fails, the automation can notify users.
NEW QUESTION # 109
LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?
- A. Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.
- B. Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.
- C. Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.
- D. Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.
Answer: A
NEW QUESTION # 110
To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?
- A. Disable open tracking within account settings.
- B. A Use the Open Rules Audit to remove opens as criteria in their automations.
- C. Enable visitor filters for all customers so opens are not tracked.
- D. Only send emails to prospects who do not use Apple Mail.
Answer: B
NEW QUESTION # 111
A consultant notices that several triggered emails experience inconsistent delivery times during peak business hours. Marketing emails continue to send successfully. Investigation shows the triggered sends share the same infrastructure and priority as large promotional campaigns. Which recommendation is most appropriate?
- A. Separate transactional messaging from promotional send infrastructure whenever possible.
- B. Increase Journey Builder wait times.
- C. Increase email size.
- D. Schedule promotional campaigns later in the week.
Answer: A
Explanation:
Transactional communications generally require predictable, low-latency delivery. Isolating them from high-volume promotional traffic reduces resource contention and helps ensure critical customer communications remain timely even during periods of heavy marketing activity.
NEW QUESTION # 112
There is Custom Field Type in Marketing Cloud Account Engagement called Date
- A. True
- B. False
Answer: A
NEW QUESTION # 113
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?
- A. Kiosk/Data Entry Mode
- B. "Not you?" Link
- C. ReCAPTCHA
- D. Progressive Profiling
Answer: A
NEW QUESTION # 114
LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?
- A. Prospects at the bottom of the funnel - actively deciding between vendors.
- B. Prospects who have transitioned out of the funnel - with a recently closed deal.
- C. Prospects at the top of the funnel - newly sourced from a tradeshow.
- D. Prospects at the middle of the funnel - interacting with blog content only.
Answer: C
NEW QUESTION # 115
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability. Which two best practices should be utilized? (Choose 2 answers)
- A. Define the subscriber key as a unique value that does not relate to a specific channel.
- B. When using an external database of record, utilize that system's identifier as the contact key.
- C. Configure Contact Builder to automatically generate a unique subscriber key.
- D. Regularly merge duplicate contacts to keep tracking data accurately.
Answer: A,B
Explanation:
B -- The subscriber key should be channel-agnostic (not tied to an email address or phone number).
D -- If the external POS system is the source of truth, use its stable unique identifier as the Contact Key.
NEW QUESTION # 116
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions. Which solution should they use?
- A. CloudPages opt-in to Event Journey
- B. Existing Email Event Notification Subscription
- C. Keyword opt-in and SMS Messaging
- D. Smart Capture and Triggered email messaging
Answer: C
Explanation:
A (Keyword opt-in and SMS Messaging) is ideal because attendees can text a keyword to opt-in, and SMS provides instant, mobile-friendly, time-sensitive alerts like safety notifications or room changes.
NEW QUESTION # 117
Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement
- A. F-
- B. D
- C. A
- D. A+
- E. F
Answer: A,B
NEW QUESTION # 118
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